Muju Night Salon — A 3-Day Journey Through Muju in Korea
A 2-night, 3-day Muju travel program created with writers, photographers, and illustrators as part of the Korea Tourism Organization’s ‘BETTER里’ project to boost Muju’s living population and revitalize its local economy.
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Supported by Korea Tourism Organization, Muju County Office
Project: A tourism product pilot and sales project to increase Muju’s living population and revitalize its local economy, carried out as part of the Korea Tourism Organization’s ‘BETTER里’ initiative to boost the living population of depopulating regions
Scope: Planning and operating a 3 day Muju travel program with creators from diverse fields, including a novelist, a photographer, and an illustrator. Production of video, photography, and online and offline content.
Period: May–November 2025
Travel program planning and operation / Content reporting and production: Pitch by Pitch
Video: Park Shinwoo
Photos: Kim Yoonkyung
Project: A tourism product pilot and sales project to increase Muju’s living population and revitalize its local economy, carried out as part of the Korea Tourism Organization’s ‘BETTER里’ initiative to boost the living population of depopulating regions
Scope: Planning and operating a 3 day Muju travel program with creators from diverse fields, including a novelist, a photographer, and an illustrator. Production of video, photography, and online and offline content.
Period: May–November 2025
Travel program planning and operation / Content reporting and production: Pitch by Pitch
Video: Park Shinwoo
Photos: Kim Yoonkyung
‘Muju Night Salon’ Promotional Video
‘Muju Night Salon’ Scenes from the Field
‘Pitch by Magazine’ Muju Special Issue
© General Graphics
